Florida welcomed a record-breaking 34.2 million visitors during the second quarter of 2024 setting a new all-time high for second-quarter visitation in the state's history. The number amounts to a 1.7% increase over the same period in 2023.
"Florida continues to set the standard as the top destination for tourists," Governor DeSantis said. "These impressive numbers reflect the success of our efforts to prioritize public safety, freedom, and common-sense leadership. These priorities make the Free State of Florida a most appealing place to visit."
Florida remains a top tourist destination, attracting 31.5 million domestic visitors in the second quarter of 2024, a 1.8% increase in domestic visitors from last year. International visitation grew by 1.8% as well, with 2 million Overseas travelers and an estimated 739,000 Canadians choosing Florida for vacation.
"Florida continues to be the destination of choice for millions of Americans and international visitors alike,” Dana Young, President & CEO of VISIT FLORIDA said. “Our success shows the results of the Governor’s freedom-first policies, VISIT FLORIDA’s strategic marketing efforts, and the undeniable beauty of Florida. Moving forward, we will continue to leverage our strengths to ensure that Florida remains the top destination for travelers worldwide.”
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