Orlando played host to 72 million visitors in 2017, according to the regional tourism outfit Visit Orlando.
That makes Orlando the first U.S. destination to hit that mark.It's also up 5 percent from 2016.
According to the tourism figures, domestic visitation grew to 65.86 million people and international visitation grew to 6.15 million.
Orange County Convention Center attendance reportedly grew 5 percent to 1.53 million.
Airline traffic for Orlando in 2017 was also up by more than 6 percent from 2016, according to tourism authorities.
The numbers mean that the Orlando tourism industry is one of Florida's more lucrative, valued presently at roughly $70 billion.