Fla. Holocaust Center Launches New Campaign

This week, the Holocaust Memorial Resource and Educational Center, located in Maitland, launched the first media campaign in the organization’s 30-year history to raise awareness of its mission to combat racism, bigotry and bullying.

While the center has run ads in the past, the campaign, Make Hate History, aims to increase the Center’s profile and attract new visitors and supporters. 

It uses provocative messages that highlight recent incidents across the nation, and right in our own backyard, to inspire activism.

Ads will run for six months in newspapers, on Facebook, Twitter, Instagram and outdoor boards throughout Central Florida. 

They are the first wave of a multi-media effort which the organization says it hopes will grow to include television spots, YouTube videos and user-generated content on social media.

Center officials say they are responding to disturbing acts of hatred such as the violent protests in Charlottesville, bomb threats to Jewish community centers and increased bullying on school campuses.

In addition to the campaign, the Holocaust Center is launching a fundraising effort that will support community programming and exhibits that carry out its mission.

The ads were created pro-bono by the Orlando creative agency, Push, which also created #KeepDancingOrlando last year after the Pulse tragedy.

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